How would you word it and sell hypnosis to prospective clients?

I am a hypnotist in Sweden. I see clients, I perform my hypnosis show for corporations and I have a two day hypnosis workshop. I would like to get corporate work and train staff, managers and leaders. However I don't know how to frame it, therefore I can not sell it... How would you word it and sell it?

This question was submitted by 'Erik'

Mark says...

So this is interesting. Some people have always been embarrassed to be selling hypnosis, I think that's becoming less, but I appreciate that it might be different in Sweden. And people have come up with all kinds of ways to repackage hypnosis; so they might call it certainly neural linguistic programming, and NLP uses hypnotic elements to it. EMDR eye movement desensitization reprocessing is certainly quite trance inducing. So is EFT - Emotional Freedom Technique. And gestalt therapy where you're literally asked perhaps to imagine a relative in another chair and you're talking to them - and people might even visualize that relative.

So these are all using hypnosis techniques. Even counseling - if you're asking someone to get in touch with a past memory then you're inviting them to disassociate from the immediate surroundings that they're in and go inward, and have a kind of hypnotic experience. And often the therapist or the practitioner doesn't really understand the hypnotic element to the therapy that they're doing.

So you could simply call it mind management visualization; people seem to be okay with mindfulness training; these types of words and phrases and epithets. And it can be quite convincing for people if they ask you directly, 'is it a hypnotic technique?' you can describe hypnosis in a wider terms as I've just done, that all these techniques sort of have a hypnotic element to them but if you want to call it something else then then by all means do so.